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Vegan trends

Of any lifestyle change, going vegan is the best one can choose. It has the most benefits for your health, the environment and animal welfare. Read more about global trends towards a plant based diet.

The growing vegetarian and vegan movements

Long-term habits may be difficult to change, which is why the focus is on asking people to consider a reduction in meat consumption as part of their overall diet. However, the single largest personal step that can be taken by any individual towards helping protect our planet – is a complete shift towards a vegetarian (preferably vegan) diet.

Not only does this significantly reduce our personal environmental footprints (carbon, land, water and pollution), but it also significantly reduces our risks of contracting some of the most serious chronic diseases – including cancer, heart diseases and diabetes. Not to mention, the thousands of animals that will be saved a lifetime of suffering and pain.

The significant benefits of a vegan lifestyle - for animals, our health and the environment - has lead to a sharp rise in the number of famous personalties who are both adopting and becoming more vocal about the benefits of a shift towards a vegan lifestyle.


The global movement towards vegetarian & vegan diet is rapidly growing. As the vegan movement continues to grow, the availability of ethical, healthy and environmentally friendly plant based food products is only expected to increase going forward - further easing the transition towards a vegan lifestyle.

Given below are just a few instances of the growing global trend towards a more compassionate, healthy and environmentally friendly diet.

Growing interest in vegan evident in google search results

Overall public interest in a vegan diet can also be seen by the sharp increase in google searches for ‘vegan’ over the last few years.


Growth in vegan population in the US

A 2012 study commissioned by the Vegetarian Resource Group, indicates that 2.5% of US consumers now identified themselves as ‘vegans’, compared to only 1% in 2009 (a more than doubling in less than 3 years). As many as 7.5 mn US consumers, no longer consume meat, eggs or dairy products. 

Growing interest in vegan across the world

Studies & media reports have shown growing interest in a vegan lifestyle across the world, including the UK, Europe, China, India, Latin America and Australia. 

Vegan movement becoming mainstream

In January 2011 the Associated Press (AP) reported that the vegan diet was moving from marginal to mainstream in the United States, with vegan books such as Skinny Bitch (2005) becoming best sellers, and several celebrities and athletes exploring vegan diets. According to the AP, over half the 1,500 chefs polled in 2011 by the American National Restaurant Association included vegan entrees in their restaurants, and chain restaurants began to mark vegan items on their menus. 

Growing number of vegan businesses

There is a rapid growth in the number of vegan / ethical businesses, vegan supermarkets or dedicated vegan resteraunts. Traditional supermarkets and resteraunts have also increased the number of vegan options on the menu and off the shelf.

Growing interest in vegan within the business community

In November 2010 Bloomberg Businessweek reported that a growing number within the business community were following a vegan diet, including William Clay Ford, Jr., Joi Ito, John Mackey, Russell Simmons, Biz Stone, Steve Wynn and Mortimer Zuckerman.

Vegan entrees emerge as a hot trend in 2011 poll of over 1500 chefs of National Restaurant Association

More than half the 1,500 chefs polled by the National Restaurant Association for its new "What's Hot in 2011" list included vegan entrees as a hot trend.