For people who are concerned enough about a particular issue and desire to be involved to make a change, but for whom other commitments limit the time availability to a couple of hours per week. Well structured and dedicated efforts can go a long way towards making you an effective activist. The following are some of the recommended activism techniques that can be adopted by people desiring to make a change, and are willing to commit a couple of hours per week.
However, please also do have a look at Everyday Activism, for other small everyday non time consuming steps which will further your awareness activities beyond those mentioned below.
OFP Social Media Specialist
Becoming a dedicated social media specialist, involves taking your social media activities one step forward from your own network.
The first step involves figuring a few specific issues which you would like to focus and specialize in. The focus can even be one specific topic that is closest to you (e.g. heart disease or water), the idea being that you become a specialist expert online voice for the same.
The second step is to identify, join and become active on social media groups & other net based forums (such as discussion forums) that focus on your chosen issue of interest. It is important to choose forums specifically related to your issue (for example a heart disease facebook group), and where the participants of that group would benefit directly from information related to dietary choices with the issue at hand. The idea is to take our message of the damage of factory farming onto platforms where the message is highly relevant but not discussed.
You can then post relevant articles, research, videos etc. from the OFP website and other sources. It is very important that you are an active and value-enhancing member of the group, and that the posts you chose to upload have a direct relevance to the topics being discussed on the forum.
To learn more about being an effective social media activist see:
Leafleting & Demonstrations
Leafleting & demonstrations are considered one of the most effective outreach methods. With proper thought and planning, they are also easy and fun to execute. All you need is: (a) a group of like-minded individuals (b) a chosen location with enough people traffic (c) some creativity to garner the interest of passer-bys (d) some literature to hand out (OFP will create and post our own leaflets on this website shortly).
Leafleting and demonstrations can be undertaken with very limited time commitment. The idea again is to be creative - are you going to watch a movie, carry some leaflets and just hand them out in the line. Are you flying or traveling by train -- carry leaflets and hand them out while you wait for your flight or train. Be creative, any platform where people are gathered is a potential leafleting location.
With a group of individuals and large doses of creativity, you can also come out with your own demonstrations using props / costumes / actors, that highlight the issues at hand in a creative and fun way.
To learn more about best practices for conducting leafleting and demonstrations see
The section on simple everyday changes, explains how easy it is to screen documentaries at almost any level. As a volunteer with time to commit, we urge you to take documentary screening to the next level.
Once you have identified a location to screen and a potential target audience, you can perhaps look at a periodic documentary screening series, instead of a single documentary. Focus on one particular topic and display documentaries related to the topic on a periodic basis (say every 15 or 30 days). For example, if you choose environment as a topic, you can first have one screening related to emissions, one to water, one on land etc. If you have chosen your documentaries well, participation rates will only keep increasing for every subsequent screening.
If you are displaying documentaries in a school / club / organisation, try marketing the screening of the documentary prior to the event. Put up posters, sent email invites or hand out flyers to let people know and get interested about the documentary being screened.
Learn how easy it is to set up your own documentary screening program:
Are you good at speaking in public? Why not give public talks to help spread the message? Again with a little creativity, this is easier than it sounds and your confidence rises with every successful talk.
You can start small choosing to give talks to smaller groups at your school or college, at your workplace or even at your building society. As you gain confidence, go one step further. Communicate with people in your network, to see if you can give talks in the various schools, offices and clubs of your friends & family. Spread the message that you are available to give talks on your chosen topic, communicate with people who can arrange for a group of listeners and go out and become a VOICE FOR CHANGE.
Learn about the important steps to keep in mind for hosting presentations / talks: