Are you a grassroot animal welfare, health or environmental NGO? Are you a group of individuals who want to get together and help drive a change - why not start a whats-on-my-plate chapter in your school, college, club or organisation.
ourfoodprint.com is here to assist you in helping drive home your message more effectively. We have put together a set of guides & outreach literature, to help any group of committed individuals become an effective & powerful voice for change.
The outreach methods remain primarily the same - its just the scale and proffessionalisation that changes across the different groups. Given below are recommended outreach campaigns that can be successfully run as a grassroot NGO.
Become an online voice for change
The internet is possibly the most cost effective and simplest platform available for small groups to reach out to a large number of people.
Social media is the first step. Identify social media platforms related to your chosen issue. Try and focus on groups where knowledge of the impact of dietary choices is relatively unknown, yet highly relevant. Help spread the message to people with little information but a lot at stake. For example, most disease platforms focus excessively on medication, yet thousands of people would benefit greatly from increased information with relation to how dietary choices can work as a substitute for medicines.
Depending on the resources at your disposal, you can keep incresing the level of your net based presence. Create your own facebook, twitter, youtube and other social media pages. Create a website focussed closely around your chosen topic.
Reach out via the net. Reaching thousands or a million people has never been easier.
To learn more about being an effective social media activist see:
Leafleting & demonstrations
As a grassroot NGO, you are perfectly suited for leafleting & demonstrations. Again, depending on resources at your disposal, create your own leaflets or feel free to use any of the leaflets on this website (to be uploaded shortly).
Try leafleting & demonstrations in a more structured format. Use attention cathching props, costumes, posters etc. to make people take notice. Train volunteers to be able to go out and leaflet for you. If you have reached a suitable size & scale and your demonstrations are catching attention, try and contact the media to be present for your next event.
Create a structured timetable for leafleting & demonstrations. Ensure you are present in important events in your area of operation, and that volunteers have enough notice to keep aside time for your event.
To learn more about best practices for conducting leafleting and demonstrations see
Create your own documentary screening program, focussed around documentaries of your interest. If you have a place to display ready, use marketing literature (flyers, emails, posters) to market the screening of the documentary to increase participation. Periodic screenings help build the audience, as word of mouth spreads if your documentaries are well chosen to be of interest to the target group.
Even if you don't have a ready place to display, use your network to identify places that can be used for screenings. All of us have schools, colleges, clubs and offices that we attend. Empower your members & volunteers to use their networks to create screening opportunities. Try and market a program of periodic screenings for the largest impact.
Learn how easy it is to set up your own documentary screening program:
Presentation and Talks
Identify the people in your group who are the most effective in public speaking. Ensure your public speaker is well prepared and has all relevant information at hand. It is essential that the speaker be prepared for a diverse set of queries which may arise.
Based on the level of interest in target audiences, you can either do individual talks or a series of talks examining different aspects of the issue under discussion. Use marketing material to increase your audience, and ensure you can direct your audience to appropriate information sources should they desire to learn more.
Learn about the important steps to keep in mind for hosting presentations / talks: