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Biz Stone & Evan Williams

For anyone who craves the flavor and feel of meat, this might be the first legitimate substitute.
Founders - Twitter

Biz Stone has been a vegan for over a decade, and he's acutely aware of the potential health and sustainability gains of a world that eats less meat. Biz Stone & Evan Williams have invested in an innovative foods company "Beyond Meat", impressed by the clear plans of the company of scaling vegan meats to a level where it can be an effective substitute to the multi-billion dollar meat industry.
Web links
http://www.fastcoexist.com/1680007/biz-stone-explains-why-twitters-co-fo...
http://www.fastcoexist.com/1680007/biz-stone-explains-why-twitters-co-fo...
http://www.huffingtonpost.com/2012/06/14/beyond-meat-vegan-twitter-cofou...
http://grist.org/list/twitter-founders-are-investing-in-vegan-mea/

Quotes: 
For anyone who craves the flavor and feel of meat, this might be the first legitimate substitute.
These guys are coming at the meat analogue industry not as a novelty kind of thing or hippy dippy. They were coming at it from this big science, super practical, scalable angle. They were saying, 'We want to get into the multi-billion-dollar meat industry with a plant-based meat.
For people who are actually repulsed by meat, they’re not going to like this. It’s just too real-tasting. But for anyone who craves the flavor and feel of meat, this might be the first legitimate substitute.